"Women are no longer required to be chaste or modest, to restrict their sphere of activity to the home, or even to realize their properly feminine destiny in maternity: Normative femininity is coming more and more to be centered on woman’s body – not its duties and obligations or even its capacity to bear children, but its sexuality, more precisely, its presumed heterosexuality and its appearance. There is, of course, nothing new in women’s preoccupation with youth and beauty. What is new is the growing power of the image in a society increasingly oriented toward the visual media.
Since it is women themselves who practice this discipline on and against their bodies, men get off scot-free.
The woman who checks her make-up half a dozen times a day to see if her foundation has caked or her mascara run, who worries that the wind or rain may spoil her hairdo, who looks frequently to see if her stockings have bagged at the ankle, or who, feeling fat, monitors everything she eats, has become, just as surely as the inmate of the Panopticon, a self-policing subject, a self committed to self-surveillance. This self-surveillance is a form of obedience to patriarchy. It is also the reflection in women’s consciousness of the fact that she is under surveillance in ways that he is not, that whatever else she may become, she is importantly a body designed to please or excite. There has been induced in many women, then, in Foucault’s words, “a state of conscious and permanent visibility that assures the automatic functioning of power.” Since the standards of female bodily acceptability are impossible fully to realize, requiring as they do a virtual transcendence of nature, a woman may live much of her life with a pervasive feeling of bodily deficiency. Hence, a tighter control of the body has gained a new kind of hold over the mind.
Sandra Lee Bartky, “Foucault, Femininity and the Modernization of Patriarchal Power,” in Irene Diamond and Lee Quimby (eds), Feminism and Foucault: Reflections on Resistance, 1988